New PFI subsidiary in Australia

Melbourne city

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At the end of last year we have opened our 10th RDC (Regional Distribution Center) in Melbourne, Australia, taking another relevant step in our international expansion strategy. Up to today, our current global footprint includes RDCs in Argentina, Bolivia, Brazil, Chile, Colombia, Mexico, Turkey as well as in Rotterdam, the logistics hub for all our European operations.

PFI bearings with box and logo
PFI bearings with box and logo

As stated by Rami Chirila, Global Sales Director, “PFI’s choice of opening this new RDC in Melbourne was a well thought out decision that came as a natural step in our company’s strategic growth plan. PFI is not new to the Australian market, the brand has been successfully present for many years in Australia and we hope our Australian customers will value our efforts of physically taking the product closer, eliminating the hassle of importing procedures and establishing a single commercial point of access for our full bearing range.”

PFI has been on the global bearing market for more than 26 years, producing and delivering high-performance, reliable products, based on American expertise and according to the most stringent international manufacturing standards.

Indeed, PFI’s market consolidation and constant internationalization are due to values such as customer proximity and seamless service, which are the backbone of our logistics excellence. PFI’s rigorous selection of every RDC’s geographical location is another differential factor that has allowed the brand privileged access to specific local market knowledge, which has, in its turn, fueled the global product portfolio.

 

A finales del año pasado abrimos nuestro décimo CDR (Centro Regional de Distribución) en Melbourne, Australia, dando un paso más en nuestra estrategia de expansión internacional. Hasta la fecha, nuestra presencia global incluye CDRs en Argentina, Bolivia, Brasil, Chile, Colombia, México, Turquía, así como en Rotterdam, centro logístico de todas nuestras operaciones europeas.

En palabras de Rami Chirila, Directora Global de Ventas, “La elección de PFI de abrir este nuevo CDR en Melbourne fue una decisión bien pensada, que vino como un paso natural en el plan de crecimiento estratégico de nuestra empresa. PFI no es nuevo en el mercado australiano, la marca ha estado presente con éxito durante muchos años en Australia y esperamos que nuestros clientes australianos valoren nuestros esfuerzos de acercar físicamente el producto, eliminando la molestia de los procedimientos de importación y estableciendo un punto comercial único de acceso para nuestra gama completa de rodamientos “.

PFI ha estado en el mercado mundial de rodamientos durante más de 26 años, produciendo y entregando productos de máxima calidad y alto rendimiento, fabricados de acuerdo a los más estrictos estándares internacionales de fabricación y a nuestro expertise estadounidense.

De hecho, la consolidación del mercado de PFI y su constante internacionalización se deben a valores como la proximidad al cliente y el servicio continuo, parte integral de nuestra excelencia logística. La rigurosa selección de la ubicación geográfica de cada CDR es otro factor diferencial que ha permitido a la marca un acceso privilegiado al conocimiento específico de los mercados locales, lo que, a su vez, ha impulsado el crecimiento de la cartera de productos global.

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