Colombian Distributors Sales Meeting 2019

Colombian Distributors Sales Meeting 2019

On September 7th, we organized the Colombian Distributors Sales Meeting in the historic, yet vibrant city of Cartagena.
All our authorized distributors were present for the occasion, which turned out to be the perfect scenario for brainstorming on ideas and further actions to boost the sales of PFI bearings on the Colombian market.

During the event we discussed the latest trends in the automotive aftermarket industry and the exciting new possibilities we envisage for leveraging sustained growth by means of servitization, higher integration with information technologies and stronger collaboration between factories and their formal distribution channels.

We also had the opportunity of making an in-depth analysis of the variables that are factored into our country targets in view of reinforcing our sales dynamics in Colombia. A high point was the presentation of a market study regarding PFI Bearings’ brand positioning on the local market, that allowed us to identify key aspects for improving our brand and distribution network competitivity.

Another milestone was, undoubtedly, the x-ray of the Colombian automotive market, from a car park perspective, that allowed all our customers to gain insight into a new array of possibilities due to our comprehensive product range and its great applicability for all those vehicles currently running in Colombia.   

The Sales Meeting concluded with a coaching activity focused on promoting adaptation to change skills, followed by a tour to the old colonial city of Cartagena that gave a magnificent closure to this workshop, an informative and entertaining occasion to strengthen ties with our commercial partners as well as a fruitful source of inspiration for exciting new challenges ahead in the distribution of PFI bearings.

Coming together is a beginning, staying together is progress and working together is success.” (Henry Ford)



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